Awards and Recognition

The game – available in English and Spanish – provides a unique online experience that offers helpful information about managing diabetes and valuable support from users’ Facebook friends. For its work on the campaign, Chamberlain received the following awards:

• MarCom Awards: Platinum Award, Social Media Campaign category
• Hermes Creative Awards: Gold Award; TV Placement Category; Gold Award, Radio Placement category, Platinum Award, Social Media Campaign category
• CLIO Healthcare Awards: Silver Award, Best Social Media Campaign category

Chamberlain also won accolades for its pro bono work on behalf of a nonprofit organization that uses martial arts and associated mind-body techniques to help children with cancer manage the stress and pain of their disease and treatments. To raise awareness of this organization and increase support for it, Chamberlain designed a national media and public service campaign to promote the organization’s iPhone and Blackberry application. The app teaches people to relax their minds and bodies using basic deep-breathing techniques, which are demonstrated by children with cancer. Teaching their techniques to others gives these children a sense of power and purpose in their lives.

The campaign earned Chamberlain Healthcare the following awards:

• MarCom Awards: Gold Award, Pro Bono category; Platinum Award, TV/PSA Campaign category
• PR News Platinum PR Awards: Honorable Mention, Pro Bono category

At GSW, Rooke’s most notable campaign was the launch of a healthcare industry first: a promotional tie-in for a leading pharmaceutical company’s anti-influenza drug with the major motion picture release of Warner Brothers’ “Happy Feet.” As the first pharmaceutical tie-in with a major motion picture, the project earned numerous awards, including the Yahoo! Big Idea Award for Best Integrated DTC Campaign.

Chamberlain Healthcare Public Relations earned recognition in the Public Relations – Social Media category for its work on behalf of a leading pharmaceutical company. Chamberlain received a Silver Clio Award for its development of an engaging, first-of-its-kind Facebook game that is available in English and Spanish. The game encourages and teaches people with diabetes, their families and those at risk to make positive, realistic lifestyle changes by providing a unique online experience that offers helpful information about managing diabetes and valuable support from users’ Facebook friends.

“Bruce is a big thinker and a dreamer and is bored with the routine, the expected,” said Joe Daley, President of GSW Worldwide. “What I love about Bruce is that he has no patience for what’s been done before. It’s that type of fearless energy that drives great agencies and takes us to places we have never been before. We couldn’t be happier for Bruce, his accomplishments and such well- deserved recognition from the CLIOS, one of the most recognized and respected award competitions in the world.”

• Joe Daley is President of North American Operations for GSW Worldwide, one of the world's largest global healthcare advertising agencies. Based in Columbus, Ohio, Daley has been instrumental in strengthening the agency's core capabilities and growing GSW's business in the US, Canada, and Mexico. Daley was nominated, in part, for being an advocate, fostering an entrepreneurial spirit, and energizing and inspiring his team to believe that if they search for a new idea or way of doing something, it can be implemented, and it can make a difference.
• Gregg Dearhammer is President of FSP/Staffing services for i3, part of the inVentiv Health Clinical segment, and is based in Ann Arbor, Michigan. An accomplished leader, Dearhammer has more than 10 years' experience in senior management positions at clinical research organizations in the field of data services.
  He is an active member of the Society for Clinical Data Management (SCDM) and has chaired, developed, and spoken at various conference sessions. Dearhammer currently serves on the SCDM Board of Trustees.
• Uwe Tigör, MD, is the Chief Medical Officer of Palio, an advertising agency revolutionizing pharmaceutical and healthcare marketing. Based in Saratoga Springs, New York, Dr. Tigör oversees the agency's medical strategy and editorial departments and is the force behind the agency's Risk Evaluation and Mitigation Strategies (REMS) programs and regulatory compliance. Dr. Tigör has extensive experience across a range of therapeutic areas, including cardiovascular disease, diabetes, sepsis, psoriasis, Alzheimer's disease, glaucoma, psychiatry/neurology, pulmonary disease, oncology, stroke, osteoporosis, and gastroenterology.

Each year in its July/August issue, PharmaVOICE magazine recognizes 100 individuals in the healthcare industry who inspire and motivate those around them, mentor and lead, and contribute significantly to their organization.