inVentiv Health Communications Adds Global Digital Expertise to Dramatically Improve Physician-Patient Communications
Emma D’Arcy Joins inVentiv Health’s London Digital Team as Head of Participatory Medicine; Ben Atkins Joins Chandler Chicco Companies as Chief Digital Officer in the West
BURLINGTON, Mass. – October 9, 2013 – The global communications division of inVentiv Health, offering best-in-class clinical, commercial and consulting services, today announced the appointment of two social media veterans to address the dramatic changes taking place in the way patients and physicians communicate.
Emma D’Arcy has joined inVentiv Health Communications’ Digital+Innovation team in London as head of Participatory Medicine. Participatory Medicine is an emerging model of care that promotes health care professionals and patients working in full partnership, using contemporary communications channels to increase the patient’s participation in their health care decision making. D’Arcy will work with clients to apply principles of Participatory Medicine to increase the success of new product launches.
D’Arcy is a medical biochemist who is currently conducting research on the impact of social media on the practice of medicine. A seasoned writer with 18 years of experience in the pharmaceutical industry, she is a frequent speaker and organizer of patient-centric conferences and has been published widely on the impact of digital communications on health care.
Ben Atkins, located in Los Angeles, will co-lead the growing digital practice of Chandler Chicco Companies to drive innovation, best practices, and digital/social integration across Chandler Chicco’s agencies. Atkins’ focus is on designing social experiences that help brands and organizations promote behavior change, and through his work clients better integrate their digital initiatives across corporate, product, physician and patient communications.
Prior to Chandler Chicco Companies, Atkins was at Amgen, where he worked as corporate communications director of digital and social media. In this role, Atkins led oversight and execution of Amgen’s web strategy, including the use of measurable digital and social technologies. Atkins also held roles of increasing responsibility at Novartis, including head of news and social media communications and global pharma news manager.
“Patients today are supporting one another on social networks, and healthcare professionals are becoming increasingly engaged with mobile communications and social media,” said Robert Chandler, President, inVentiv Health Communications. “Connecting these stakeholders through digital and social channels is essential to facilitating meaningful interactions to improve patient outcomes.”
About inVentiv Health
inVentiv Health, Inc. is a leading global provider of best-in-class clinical, commercial and consulting services to the life sciences industry. inVentiv offers convergent services that accelerate the performance of companies working to improve human life. In 40 countries around the world, inVentiv’s 12,000 employees work with more than 550 pharmaceutical, biotech and device companies, as well as companies that see health as a central part of their mission. inVentiv Health, Inc. is privately owned by inVentiv Group Holdings, Inc., an organization sponsored by affiliates of Thomas H. Lee Partners, L.P., Liberty Lane Partners and members of the inVentiv management team. inVentiv Health helps clients transform promising ideas into commercial reality. For more information, visit http://www.inventivhealth.com.
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