Business Segments
inVentiv Health Consulting
inVentiv Health Consulting is Campbell Alliance, the nation’s leading management consulting firm specializing in the pharmaceutical and biotech industry. Campbell Alliance is organized into three Centers of Excellence, each of which offers a range of services in areas that are critical to pharmaceutical, biotechnology, and medical technology companies. Each Center of Excellence is a dedicated team whose members are highly specialized and offer deep expertise in their chosen areas. Subsidiary organizations also provide vital educational and market research solutions.
Commercial Center of Excellence
- Brand Management – Market assessment and opportunity identification; new product commercialization; product launch; brand planning and growth optimization
- Commercial Effectiveness – Commercial model and capability development; field force performance optimization
- Pricing and Market Access – Pricing, market access and reimbursement strategy; account management strategy
Medical Center of Excellence
- Clinical Development – Organizational strategy and design; work practice improvement; technology strategy, selection and implementation
- Medical Affairs – Medical affairs organizational strategy and operations improvement; product strategy and support; benchmarking and external stakeholder research
Corporate Development Center of Excellence
- Strategy – Corporate, portfolio/franchise, and geographic market entry strategy
- Business Development – Licensing, acquisition, and joint venture opportunity identification and evaluation; transaction support
Education and Training
- Catalog and custom e-Courses, online assessments, and distance learning
Market Research
- Qualitative and quantitative research, integrated analytics, and syndicated audits